HAE YOUNG JI

born in South Korea
lives and works in Zurich, Switzerland

Artist StatemenT

The tension between expectations and fears of emerging technologies is an area I deal with. I am interested in the formation of human consciousness by digital algorithms. I explore anxiety, focusing on the exploitation of time and the loss of human subjectivity caused by new technologies such as platforms or virtualization. It leads to the research on the dissolution of traditional working conditions due to evolving technology. The feeling that the future is already decided is also a theme in my works.

A fictional narrative is the starting point to my works' structure, including film, images, and installation. In the fictional narrative, I create a subtle tension by mixing the real and virtual worlds. It captures the conflict between the contradictory aspects of both fascination and threats of technology. I often use science fiction elements to focus on future scenarios addressing the potential and danger of technological interference in human life. Also, I develop narratives using animistic-based Korean handed-down stories. I question the rationality and the operation of technological power with non-deductive and non-Western stories. Space installations redistribute and arrange hidden attributes of narratives. My works create stories of possible worlds to think of the possibility of spaces that are not monopolized by power.

Influenced by traditional Asian thought that human beings are parts of nature, my works depict humans as parts of ecology with life and uniqueness, not a component of technocratic society. In a similar context, my images show the conflict between nature, technology, and the promotion about the future. Also, images often describe digital worlds metaphorsized by nature. It is created based on 3d rendering and computer animation. In these fictional nature environments, nature appears as immutable structures even in worlds that are driven by technology. It portrays the nature that transcends human time.

ARTIST PROGRAM

2022

WAVES program by Kunsthalle Zurich, Zurich

2021–2022

“What’s Next_Studio”, Zurich

EXHIBITION

“Wired Magic - Regionale 22”, HEK, Basel (2021), “Regionale 22, MATERIAL WORLDS – STORIED MATTER”, E-WERK, Freiburg (2021), “BE THERE” design festival, Hongkong (2019), “Molecular and Love”, Galerie 1 in Toni-Areal, Zurich (2018)

Education

2017–2020

MA in Fine Arts, ZHdK (Zurich University of the Arts), Zurich

2010

MA in Design, Domus Academy, Milan

2007–2009

Product Design, SADI, Seoul

2001–2006

BA in Computer Engineering, Hongik university, Seoul

career

2018–

Co-founder & Creative director of media™, Basel, Switzerland

2012–2015

UX design consultant, FRUM

2011–2012

Product designer, HANSKIN

CONTACT

For further information or any other inquiries, please contact me.
jhy.basic@gmail.com

LINK